We take a fresh look at the world, which allows us to see what it offers and what it needs. This process allows us too use what it offers to help with what it needs. A primary example is the fact that all our production is done in Africa - as it supports local and offers excellent quality and craftsmanship.
We don't compete with the status quo, but rather change the traditional production model into one that is much more effective and flexible.
We use what we have, what others throw away and what makes a difference. Knowing that plastic bottles take 450 to breakdown, plastic bags 200-500 years, clothing 40 years and plastic film 20-30 years.
We believe that by repeating and never accepting the status quo is the only way to improve the process and get the best results.