Although FreedomeE bases its approach on the 5 Pillars of Sustainability, there is one in particular we are extremely passionate about: the Social Pillar. After traveling the world for the last 5 years, Francesca Giobbi, our founder, experienced first hand how the fashion, beauty and lifestyle industry has become a major contributor to the issues of social inequality, poverty and of course, the role of women in society.

As an independent, successful woman and mother of a young girl, Francesca has become an adamant supporter of women rights, promoting women empowerment through micro-entrepreneurship. Many of FreedomeE’s partner brands were created by business women who wanted to support their local female artisans and workers, by providing them with financial freedom and the ability to live a fulfilled life.

On our journey to provide better conditions for all women across the globe, we are proud to announce our partnership with Hera – The Light of Women.


Founded by Marianela Mirpuri, a successful businesswoman involved in several large-scale projects with a sustainable approach, HERA’s commitment to gender-related issues is nurtured by its unwavering certainty that all human beings are equally deserving of recognition and equal significance.

Besides supporting the creation and further development of the legal, political and conceptual bases for gender equality, HERA aims to create a better, more equitable, and a more inclusive world. HERA also works with carefully curated ambassadors worldwide, all of them women with strong profiles and a message to be shared.

It aims to create a better, more equitable, and a more inclusive world with HERA women at its core - side by side, engaged in raising their voices and shining their own bright lights, by means of social justice projects, networking, seminars, workshops, creative expression and commerce. HERA also works with a number of carefully curated ambassadors worldwide, all of them women with strong profiles and a message to be shared.

“Hera is the most formidable project of the 21st century and will be a cultural leap, born from love for Humanity, world peace and the dignification of women worldwide.

In a world where exclusion is generally practiced, Hera is a refreshing change to positivity and shows the way to inclusive endeavors and behaviors.” Marianela Mirpuri


Through this partnership we will be able to reach more women worlwide, while creating new opportunities for them to become entrepreneurs in their own right, selling their re - sponsible products through a marketplace based on sustain - able principles.

Besides FreedomeE’s partner brands, many of which have a strong connection and positive impact to the subject of women rights, gender equality and women empowerment, our marketplace will also feature new brands and products empowered by Hera.

We believe this strategic partnership will allow us to educate consumers and take action to not only inspire, but actually empower women to change their lives.

Additionally, FreedomeE will grant a yearly membership to the Hera Association, to all partner brands that purchase one of its marketing packages. As a member of the Hera Association, you will have access to its global community, special discounts on exclusive seminars and events and access to Hera's marketplace.


Within FreedomeE’s digital marketplace, there will be a dedicated section for Hera's products and for those created by women in their own communities. All of them will be clearly identified with Hera’s logo.

The first product to become available is Hera’s WISH Perfume, a biological fragrance that allows women to support other women. Additionally, the perfume packaging is a seed box which will turn into a tree instead of waste.

WISH is the essence that links all women!

The Perfume is part of Hera’s WISH program, which is based on the principle of calling 200.000 women to help 100 women. The Calls are conducted worldwide to raise funds to help local communities: per instance, a Call for Columbia will unite 200.000 women all over the world to help 100 women in Columbia.

The Wish program partners with Banks or Developers who wish to support this mission, by providing acess to investment funds or housing for women in need. The first program was launched in Mumbai, as a pilot project for housing, where women would suport other women to purchase their own home.