ABOUT HERA

Although FreedomeE bases its approach on the 5 Pillars of Sustainability, there is one in particular we are extremely passionate about: the Social Pillar. After traveling the world for the last 5 years, Francesca Giobbi, our founder, experienced first hand how the fashion, beauty and lifestyle industry has become a major contributor to the issues of social inequality, poverty and of course, the role of women in society.

As an independent, successful woman and mother of a young girl, Francesca has become an adamant supporter of women rights, promoting women empowerment through micro-entrepreneurship. Many of FreedomeE’s partner brands were created by business women who wanted to support their local female artisans and workers, by providing them with financial freedom and the ability to live a fulfilled life.

On our journey to provide better conditions for all women across the globe, we are proud to announce our partnership with Hera – The Light of Women.

Founded by Marianela Mirpuri, a successful businesswoman involved in several large-scale projects with a sustainable approach, HERA’s commitment to gender-related issues is nurtured by its unwavering certainty that all human beings are equally deserving of recognition and equal significance.

Besides supporting the creation and further development of the legal, political and conceptual bases for gender equality, HERA aims to create a better, more equitable, and a more inclusive world. HERA also works with carefully curated ambassadors worldwide, all of them women with strong profiles and a message to be shared.


“Hera is the most formidable project of the 21st century and will be a cultural leap, born from love for Humanity, world peace and the dignification of women worldwide.

In a world where exclusion is generally practiced, Hera is a refreshing change to positivity and shows the way to inclusive endeavors and behaviors.” Marianela Mirpuri

FOR WOMAN BY WOMAN

Through this partnership we will be able to reach more women worlwide, while creating new opportunities for them to become entrepreneurs in their own right, selling their re - sponsible products through a marketplace based on sustain - able principles.

Besides FreedomeE’s partner brands, many of which have a strong connection and positive impact to the subject of women rights, gender equality and women empowerment, our marketplace will also feature new brands and products inspired by Hera. We believe this strategic partnership will allow us to educate consumers and take action to not only inspire, but actually empower women to change their lives.