We Are FreedomeE

FreedomeE is a global community and marketplace focused on raising awareness towards the need for more Responsible Production and Consumption of Fashion, Beauty and Lifestyle products and services. We aim do so by humanizing technology to create positive impacts on the society, environment and economy. Our goal is to change the current premise of irresponsible consumption, to create a better world for our current and future generations.

The Fashion, Beauty and Lifestyle industry has become the second most polluting industry in the world, generating not only industrial and product waste, but also social disparities and irregularities regarding human rights and dignity. Unethical brands continuously support irresponsible production, way above their needs, in order to achieve more competitive prices through economies of scale. Irresponsible consumers continue to purchase cheap, disposable products, with extremely short life cycles, simply to keep up with the latest trends. We need to change this mindset, now!

Manufacturers: are you actively communicating the positive impacts of your ethical products to the consumer? If you aren’t, someone else is capturing their attention and likely with a not so conscious offering.

Consumers: Did you know that by purchasing fashion, beauty and lifestyle products or services, you are given a choice?

You can either buy responsibly and embrace a positive movement focused on developing new solutions for the industry and society in general, such as sustainable and recycled materials and processes;

or you can buy products from an unknown origin and continue supporting a culture driven by fear, unemployment, human trafficking, violence and the slavery of women and children.

How we make a difference

According to a survey conducted by Business Insider, the 10 most critical problems in the world are:

10 – Unemployment

9 – Safety / Security / Well Being

8 – Lack of Education

7 – Food and Water Security

6 – Government Accountability

5 – Religious Conflicts

4 – Poverty

3 – Inequality

2 – War

1 – Climate Change / Destruction of the Planet

We believe we can have a positive impact on at least 6 of those, by creating an ecosystem of responsible production and consumption, that rewards all those involved. Our community is based on a proprietary 5 Pillar metric for Ethics and Sustainability, whose very essence is perfectly aligned with many of these topics. All members of our community of fashion, beauty and lifestyle companies, brands and industry professionals share the values expressed by our Pillars.

The 5 Pillars

Portraying the very essence of FreedomeE, these 5 Pillars are the core principles by which we measure sustainability and the positive impact of each of our partners, according to five dimensions: Social, Quality, Environment, Technology and Economy.


High standards of social responsibility and inclusive practices, committed to: Developing the community; Preserving craftsmanship; Preserving cultural values; Preserving the individual well-being of all involved


Dignify the production process with transparency, consistency and high quality standards in sourcing raw materials, production, design, marketing and sales


Establish sustainable production, logistics, consumption and recycling processes that minimize environmental impact in all phases and sectors of fashion


Development and use of technology to minimize environmental impact and improve the well-being of all consumers and people involved in fashion production


Investing in the development of entrepreneurship in a humanized 4.0 industry focused on sustainable and ethical production, marketing, logistics and D2C sales

Additionally, these 5 pillars have been created considering the United Nations’ Sustainable Development Goals (SDGs), with particular emphasis on goals 5, 12, 14, 15 and 17.

United Nations’ Sustainable Development Goals (SDGs)


Want to become part of the solution?

Creating a more sustainable future for the fashion, beauty and lifestyle industry is a challenging task that requires everyone involved in the value chain to take a stand. As such, our vision can only be achieved with the help of Partners who share our values and commitment towards creating authentic, ethical and environmentally conscious products and services.

We want you to get involved, no matter what role you play in the industry. Your designs, brand, company, product, or services will become part of a project where everyone benefits: you, the consumer and the planet. For the change to happen we also need to educate brands and consumers, meaning environmentally focused NGOs and Educational Institutions are also a part of the equation we want to work with! Help spread the word!

Additionally, FreedomeE provides new channels for sales and marketing through public relations, a network of vetted ethical style influencers, VIPs and the FreedomeE Club. Each of our partner brands will also be able to sell their products on the FreedomeE Marketplace.

Are you in?

FreedomeE's founder Francesca Giobbi

"The choices you make when purchasing fashion are extremely important to changing the industry for the better. We believe in leading and forging a path to sustainable fashion. This is our contribution to a healthy planet."

Francesca Giobbi, Founder